“It’s obvious that the key problem facing humanity in the coming century is how to bring a better quality of life for 8 billion or more people without wrecking the environment entirely in the attempt. ”
    – Edward O. Wilson

    In an increasingly busy world, with even busier lifestyles we have meekly reconciled ourselves to reduced immunity, faster ageing and poorer health.

    Globally, there has been an increased intake of energy-dense foods that are high in fat, salt and sugars but low in vitamins, minerals and other micronutrients; and a simultaneous decrease in physical activity due to the increasingly sedentary nature of many forms of work, changing modes of transportation, and increasing urbanization.

    Changes in dietary and physical activity patterns are often the result of environmental and societal changes associated with development and lack of supportive policies in sectors such as health, agriculture, transport, urban planning, environment, food processing, distribution, marketing and education.

    GenLife understands that in these changing times there is a need for solutions that help combat the multiple issues of nutrition, ageing, obesity and many such lifestyle diseases. We strive to restore the general health of our customers and provide them the quality of life that they deserve.

    The sole purpose of our organization is to enable millions around the world to enjoy health, immunity, beauty and strength. We are committed to improving the ‘Quality of Life’ which has somewhere taken a backseat in our busy lifestyles. We specialize in nutraceuticals, specifically aimed at improving the quality of life of our customers through prevention of disease and nutritional health management.

    We believe that general populace should be guided and educated by the Medical Practitioners as they are the best judges of each individual’s nutritional needs. They are also best placed to educate the patients on how to prevent disease. Hence, we are marketing our products through Medical Professionals and together we are striving to create awareness in the general public about nutrition. We wish to create a significant impact on the general healthcare situation in India by focusing on disease prevention.

    Our commitment to the society in which we operate extends beyond the products and services we offer. The cornerstone of our operations is sustainability. We have always maintained that sustainability can only be achieved by conscious efforts and is never by chance. Be it our production facilities or distribution, we try and quantify our activities to restore back to the environment more than what we have taken.
    “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives”.
    – William A. Foster

    Our customers have trusted the strength of our quality processes which have always assured them of timely and defect-free delivery of the best quality products from our stable. Consistency and Quality are the core principles around which our Quality assurance program is based.

    To enhance the value and experience that customers derive from GenLife’s products, stringent quality standards are enforced during our manufacturing, packaging and distribution processes. Each customer need is unique, and quality needs to address these unique needs. Customer expectations have evolved with time, making it extremely important for us to stand tall on customer expectations. Some of the innovative approaches to enhance quality, as experienced by our customers across product verticals and geographies that make us a clear choice with them are:

    1. All products being manufactured at US FDA approved international manufacturing facilities in the United States and Japan
    2. Rigorous quality testing of all critical parameters of our products based on international standards.
    At GenLife we aim to enhance ‘Quality of Life’ through products that are unique & innovative and relationships which are global.

    We at GenLife endeavor to deliver innovative and unique products to our customers by maintaining highest standards at product manufacturing, internal processes and people management. We believe that business success comes through innovation and a culture of excellence. We are driven to excellence by our total quality management systems and our business excellence model. GenLife believes in being Quality conscious and values its customers by providing:
    Quality
    We strive to achieve the highest possible quality in all the products that we manufacture/distribute and have a strong belief in quality as a differentiator.
    Honesty and Commitment
    We place very high emphasis on honesty and commitment in business transactions. As an organization we have imbibed this value in all our business interactions.
    Service excellence
    We strive to uphold customer and supplier interest with as much priority as ours and serve them with the best service by global standards.
    Clarity & Transparency in dealings
    Vision without action is merely a dream. Action without Vision just passes the time. Vision with action can change the World.” – Joel A. Barker
    Vision
    “Be an Innovation driven, Rs 1 Billion Nutraceutical Company by 2025 with a Pan-India footprint, to enhance Quality of Life and continuously add Value to all Stakeholders.”
    Mission
    To enhance “Quality of Life” by prevention and treatment of diseases through optimal nutrition and increased awareness.

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